Films' Influence On My Career
How Visual Storytelling Shaped My Perspective on Marketing and Branding
Film example:
Vertigo
Experimentation
Briefly, I mentioned films' influence on me and the style/tone that I often choose when creating the next project. Sure, developing ideas based on what does work in marketing, is safe. But where's the fun in that? When brainstorming how to approach a unique problem, I always begin by thinking of new ways to solve it. While not every project requires something innovative or fresh, there's no harm in trying.
Alfred Hitchcock's Dolly Zoom
Vertigo is by no means my favorite movie - it definitely has it's flaws - but no one can say the film's imagery is not stunning. Alfred Hitchcock is known for pushing the boundaries of filmmaking and storytelling; for this example I decided to use Hitchcock's innovative dolly zoom.
Storytelling
Finally, we have storytelling; just as important as imagery, storytelling is what needs to captivate the audience and keep them engaged. While it may seem like storytelling in marketing is less critical compared to filmmaking, since marketing relies on short-form content, effective story-telling is essential for creating memorable brand experiences. The art of storytelling and imagery is what separates one from the noise. Followers can't be pioneers. Those who take risks are the same people who have followers.
Vertigo | Unrelated
I may've said that Vertigo has its flaws - and that still stands - but it remains a film that anyone with an interest in movies should experience. Hitchcock earned the title The Master of Suspense for a reason. If you like movies that make you question what's gonna happen next, I highly recommend Vertigo.
Imagery
Stunning imagery is crucial for a good marketing project. According to Goadfuel.com, people are exposed to 4,000 - 10,000 advertisements daily. So how do you plan to break through the noise? For me, projects that encourage creative and original ideas give me more of a rush after completing them. Imagery is often what catches the audiences attention in both marketing and filmmaking. But just because I put a bunch of vibrant colors and some text, doesn't make me a creative genius. That's when returning to the basics can be beneficial. Combining the basics with something new is how one pioneers a trend.
Vertigo | Dream Sequence
The image to the right is quite jarring, right? Why is he green? There is one thing for sure: its hard to look away from it. Even after looking away, I can still feel those eyes staring into my soul. While this is a bit of a extreme example, this is how imagery should be used. By making a visual marvel, one also creates a lasting effect on the audience, increasing brand memorability.