Let's get to Business

Portfolio

*All created for assignments

Harrisonburg Donuts | Tired of the tease?

This short video was created for a local donut shop. In the video, I cut just as the first person picked up the donut, then again just as the girl is about to take a bite from the donut. Both cuts are designed to build anticipation and tease the viewer, which, in turn, transforms attention to desire; hence, the CTA Tired of the Tease?

REFI | Choice Bagel

This image was created for Rockingham Education Foundation Inc. REFI was interested in finding a sponsor to drive donations, and I thought Mr. J's would be a perfect fit. This images vibrant colors and imagery is supposed to catch the viewers eyes, and the text is telling people about the sponsored donut.

Harrisonburg Donuts | Promo

This promo was created for Harrisonburg Donuts. This image tones down the striking colors, and focuses more on information that could cause conversions. This time, the text and product are the primary focus in contrast to other promotions.

Harrisonburg Donuts | Double Chocolate Donut

Harrisonburg donuts wanted to promote their Fan-favorite Double Chocolate Donut, so I put it on the big screen. The overall color palette for the image is tan/brown, so I made the name a different color from the rest of the image.

REFI | Creating Brighter Futures - together

REFI wanted an emotional appeal create conversions (donations), and what better to use than kids. Presenting the happy kids alongside 'REFI' suggests to the viewer that REFI is why the kids are happy.